1
Q:

How effective is online advertising? Which type of products should be advertised online? 

Answer:



Q:

What qualities does a person need to be successful in the field of advertising?

Answer

The following are the qualities required to be successful in the field of advertising:


 - Creativity
 - Strategic focus
 - Knowledge and expertise in the field of advertising
 - Holding a relevant qualification in the field of advertising
 - Market research orientation
 - People skills etc.

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2 163
Q:

What would you do if you run out of ideas for a new Ad?

Answer

I would do the following if I run out of ideas for a new ad:


       - Word of mouth marketing


       - Direct marketing


       - Public opinions survey


       - Trade show/exhibition promotion etc.  

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2 828
Q:

Explain a.) Deceptive Ad b.) Unfair Ad

Answer

Deceptive Ad :


Deceptive advertising is also known as “False Advertising”. It is one form of advertising that will equip consumers with false and misleading information.


 


 


Unfair Ad :


Unfair advertising is very dangerous to consumers that involve legal binding. 


When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as “Unfair advertising”.  

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1 784
Q:

What factors would you consider to decide the target audience of your Ad?

Answer

The following are the factors to be considered before deciding the target audience for any advertisements:



  •       Age

  •       Working class (professionals)

  •       Non working class (Retired/Home makers)

  •       Socio economic status

  •       Region specific

  •       Religion/community etc. 

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3 886
Q:

How would you choose the best media to promote your advertisement?

Answer

It depends on the following factors:



  •        Reach

  •        Geographical spread

  •        Nature of target audience/clusters

  •        Previous successful track records

  •        Low budget; high returns etc. 

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