What is the formula for ranking keyword-targeted ads on the Search Network?
(Maximum Cost Per Click) x (Quality Score)
What is one way to limit a user's access to only a specific number of accounts in the MCC?
Create a new MCC account linked to the original MCC account. Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account.
What are the minimum requirements to run an ad on the Search Network?
Text ad, keyword list, and a default bid.
What are some recommendations for increasing Quality Score for a keyword?
Edit the ad associated with that keyword and direct users to a landing page that is very relevant.
What happens when the Quality Score of a keyword is increased?
The ad may earn a higher average position.
What is one benefit of My Client Center?
A dashboard that provides summaries of different metrics for all of your clients’ accounts.
When a CPM and CPC bid compete against each other, how does Google determine each ad’s position?
Google estimates how many clicks the ad might receive in 1000 impressions to get the comparison.
What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?
Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.
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