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Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network? 

Answer:
Q:

What are the minimum requirements to run an ad on the Search Network?

Answer

Text ad, keyword list, and a default bid.

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Q:

What is the formula for ranking keyword-targeted ads on the Search Network?

Answer

(Maximum Cost Per Click) x (Quality Score)

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Q:

What happens when the Quality Score of a keyword is increased?

Answer

The ad may earn a higher average position.

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Q:

What are some recommendations for increasing Quality Score for a keyword?

Answer

Edit the ad associated with that keyword and direct users to a landing page that is very relevant.

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Q:

What is one way to limit a user's access to only a specific number of accounts in the MCC?

Answer

Create a new MCC account linked to the original MCC account. Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account.

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