Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.
What are the minimum requirements to run an ad on the Search Network?
Text ad, keyword list, and a default bid.
What is the formula for ranking keyword-targeted ads on the Search Network?
(Maximum Cost Per Click) x (Quality Score)
What happens when the Quality Score of a keyword is increased?
The ad may earn a higher average position.
What are some recommendations for increasing Quality Score for a keyword?
Edit the ad associated with that keyword and direct users to a landing page that is very relevant.
What is one way to limit a user's access to only a specific number of accounts in the MCC?
Create a new MCC account linked to the original MCC account. Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account.
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