Marketing and Sales Questions

Q:

Controlling marketing activities :

What does monitoring and controlling marketing activities entail?

Answer

All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not. Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives. Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales

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Q:

Promotions and promotion mix :

What is the difference between a marketing mix and a promotional mix?

Answer

A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business. Marketing is very essential for the growth and continuity of business operations. It helps in creating new customers and retaining the existing ones to keep the business ongoing. Marketing focuses on all the elements of the marketing mix viz product, price, place and promotion while promotion focuses more on the customer- how to reach a product to its customers and how to sell it to them ultimately

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Q:

Managing direct and online marketing :

What is online marketing? Give examples.

Answer

Online marketing is the exchange of products and services between the buyers and sellers on the internet.It is also known as e-marketing or internet marketing or online advertising. It may take the form of : 


a.B2C where the products are sold directly to the customers. 


b.B2B where trading networks or auction sites maybe used to reach out to the new customers and serve the existing one


c.C2C where one customer may further sell the product to another customer.


Examples of online marketing may include banner ads, blogs, social network advertisement.

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Q:

Marketing organisation:

As a consultant, what advice would you give a company while setting up its marketing department?

Answer

As a consultant , I would:


• Recommend structuring of the marketing department as per the demands of the different tasks, roles and responsibilities keeping in mind the cost(budget) factor as long as it fits within the budget of the company.


• Finding out and establishing the level of skills, duties and responsibilities of the employees via job descriptions and job specifications.


• Proper and regular supervision of the department to ensure its smooth functioning


• Determine the marketing functions of the department as per the requirements (advertising,distribution channels,promotional activities)

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Q:

Managing the sales force :

For a new salesperson, what are his training needs?

Answer

New salespersons needs:


a) He needs to know the information on company history, its policies, rules and regulations etc.


b) Details about the product- its features, usage , demand.


c) Systems and procedures as followed by the company. This may include the work timings, overimed, field work, work culture of that particular organisation etc.


d) Training on the basic ethics that need to be followed while selling a product.


e) He must know the basics of selling the different products of the company.

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