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Q:

Marketing organisation: 

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As a consultant, what advice would you give a company while setting up its marketing department?

 

Answer:
Q:

What is innovation in marketing?

Answer

Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society. It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.


 

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Q:

Market survey means...........

A) Market Research B) Market Planning
C) Marketing Strategies D) Market Monitoring
 
Answer & Explanation Answer: A) Market Research

Explanation:
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Filed Under: Marketing and Sales

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Q:

What is Inbound and outbound marketing?

Answer

Inbound Marketing :


     Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.


1. Communication is interactive and two-way.


2. Customers come to you via search engines, refferals and social media


3. Marketers provide value


4. Marketers seek to entertain and/or educate


5. It is a cheaper way of marketing


6. It is the new trend in marketing


7. People are more in control of what information they receive and how


 


Outbound Marketing


    In Outbound marketing the company contacts the customer through a message. It uses offline methods such as trade shows, mails to customers and calling customers.


1. Communication is one-way.


2. Customers are sought out via print, TV, radio, banner advertising and cold calls.


3. Marketers Provide little to no added value.


4. Marketers rarely seek to entertain or educate.


5. It is expensive compared to inbound marketing


6. It is one of the traditional methods of marketing.


7. In outbound marketing company is in control.

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Q:

What is multi - level marketing (MLM)?

Answer

It is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is reffered to as the participant's 'downline' , and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling, network marketing and refferal marketing. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word-of-mouth marketing.

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Q:

What is marketspace?

Answer

Marketspace refers to an information and communication based electronic exchange environment. It is a relatively new concept in marketing. Since physical boundaries no longer interfere with buy/sell decisions, the world has grown into several industry specific marketspaces which are integration of marketplaces through sophisticated computer and telecommunication technologies.

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