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Q:

Selecting and managing marketing channels : 

Additional Details

What are the factors to be considered before deciding upon setting up a channel?

 

Answer:



Q:

Marketing refers to -

A) Execution of sales B) Planning sales campaigns
C) Advertising and promotions D) Philosophy that stresses customer value and satisfaction
 
Answer & Explanation Answer: D) Philosophy that stresses customer value and satisfaction

Explanation:
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Q:

Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments  ?

A) HDFC Bank B) Yes Bank
C) Kotak Mahindra Bank D) Punjab National Bank
 
Answer & Explanation Answer: C) Kotak Mahindra Bank

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Exam Prep: Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

6 156
Q:

Concentrating the marketing efforts on one particular segment of consumers is known as  ?

A) Ambush Marketing B) Niche Marketing
C) Content Marketing D) Cloud Marketing
 
Answer & Explanation Answer: B) Niche Marketing

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Q:

What is innovation in marketing?

Answer

Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society. It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.


 

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Q:

Market survey means...........

A) Market Research B) Market Planning
C) Marketing Strategies D) Market Monitoring
 
Answer & Explanation Answer: A) Market Research

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