5
Q:

Marketing refers to -

A) Execution of sales B) Planning sales campaigns
C) Advertising and promotions D) Philosophy that stresses customer value and satisfaction

Answer:   D) Philosophy that stresses customer value and satisfaction



Explanation:
Q:

What is a Product Roadmap?

Answer

A Product Roadmap is a plan that matches short-term and long-term business goals with specific technology solutions to help meet those goals. It is a high-level visual summary that maps out the vision and direction of your product offering over time.


1. A product roadmap communicates the why and what behind what you're building.


2. It's a guiding strategic document as well as a plan for executing the strategy.


3. Roadmapping is the exercise of building a product roadmap. Roadmaps can apply to new products or services or existing offerings.

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4 98
Q:

What is Sales Order (SO)?

Answer

The Sales Order is a confirmation document sent to the customers before delivering the goods or services. 


Sales Order (SO) can be created once the quote is accepted by your prospective customer and the Purchase Order (PO) is sent by the customer for further processing.

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Subject: Marketing and Sales Exam Prep: Bank Exams , CAT
Job Role: Analyst , Bank PO

4 108
Q:

The new product development process usually starts with

A) idea generation B) market strategy development
C) concept development D) idea screening
 
Answer & Explanation Answer: A) idea generation

Explanation:
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Filed Under: Marketing and Sales
Exam Prep: CAT
Job Role: Analyst

6 60
Q:

If Average Total Cost is declining then

A) The Marginal Cost is Less than Average Cost B) The Total Cost must also be Declining
C) The Marginal Cost is Greater than Average Cost D) The Average Fixed Cost curve must lie above the average variable cost curve
 
Answer & Explanation Answer: A) The Marginal Cost is Less than Average Cost

Explanation:
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4 80
Q:

Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments  ?

A) HDFC Bank B) Yes Bank
C) Kotak Mahindra Bank D) Punjab National Bank
 
Answer & Explanation Answer: C) Kotak Mahindra Bank

Explanation:
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Filed Under: Marketing and Sales
Exam Prep: Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

6 335
Q:

Concentrating the marketing efforts on one particular segment of consumers is known as  ?

A) Ambush Marketing B) Niche Marketing
C) Content Marketing D) Cloud Marketing
 
Answer & Explanation Answer: B) Niche Marketing

Explanation:
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4 619
Q:

What is innovation in marketing?

Answer

Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society. It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.


 

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0 534
Q:

Market survey means...........

A) Market Research B) Market Planning
C) Marketing Strategies D) Market Monitoring
 
Answer & Explanation Answer: A) Market Research

Explanation:
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