Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.

Sales promotions include Coupons, Rebates, Free Samples, etc... Online Ads come under advertising form.

No problem. We can use network marketing as an alternative. The company already has its strong network of customers who can spread the word about its products. They can encourage referral rewards for say every three customers who will buy our product or avail our service.

We can also announce a contest for the customers to buy the product and win a chance to get himself broadcasted for the product advertisement. We can ask them to send in their photo along with the contest application form which they get alongwith the product they buy. So we don’t have to pay them as we would otherwise have to pay to a celebrity.

A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business. Marketing is very essential for the growth and continuity of business operations. It helps in creating new customers and retaining the existing ones to keep the business ongoing. Marketing focuses on all the elements of the marketing mix viz product, price, place and promotion while promotion focuses more on the customer- how to reach a product to its customers and how to sell it to them ultimately