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Q:

Dynamic remarketing lets an advertiser

A) Re-run ad to increase the volume of people who will see it. B) Show prior visitors to his site ads that are based on products or services they saw on the site.
C) Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC. D) Engage visitors to the website by opening a chat session.
 
Answer & Explanation Answer: B) Show prior visitors to his site ads that are based on products or services they saw on the site.

Explanation:
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Filed Under: Advertising and Media
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Q:

By monitoring ad campaign performance, an advertiser may obtain the information needed to

A) determine if campaigns are meeting overall marketing and conversion goals B) create additional AdWords accounts for low-performing keywords
C) compare campaign performance to that of individual competitors D) create duplicate ad groups with identical keywords and different ad variations
 
Answer & Explanation Answer: A) determine if campaigns are meeting overall marketing and conversion goals

Explanation:

By monitoring ad campaign performance an advertiser may obtain the information needed to determine if campaigns are meeting overall marketing and conversion goals compare campaign performance to that of other advertisers create separate adwords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations.

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Filed Under: Advertising and Media

Q:

Where can an advertiser change the location targeting of an ad?

Answer

Location targeting is set at the campaign level.

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Subject: Google Certification