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Q:

In the following question, some part of the sentence may have errors. Find out which part of the sentence has an error and select the appropriate option.If a sentence is free from error, select 'No Error'.

The goal of personal development is to learn and apply that (1)/ which enable us to attain emotional well-being, understanding and (2)/ effectiveness, and to share this knowledge with others. (3)/ No error (4)

A) 1 B) 2
C) 3 D) 4
 
Answer & Explanation Answer: B) 2

Explanation:
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Filed Under: English
Exam Prep: Bank Exams

Q:

Y. H. Malegam Committee is an expert committee constituted by Reserve Bank Of India to look into which of the following issues?

I. Classification of bad loans

II. Effectiveness of adults

III. Rising incidents of frauds

A) Only I and I B) Only II and II
C) Only I and II D) All I, II and III
 
Answer & Explanation Answer: D) All I, II and III

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Filed Under: General Awareness

Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  

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Subject: Advertising and Media

Q:

How can an organization determine the effectiveness of the Service Level Management process?

A) By checking contracts with suppliers B) By measuring customer satisfaction
C) By defining service levels D) By reporting on all incidents
 
Answer & Explanation Answer: B) By measuring customer satisfaction

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Filed Under: ITIL Certification