Q:
Why Do Organisations Need Creativity?
Answer
Do businesses want employees at every level who develop ideas to solve problems and embrace opportunities?
Yes.
In a range of studies since 2003, The Accenture Institute for High Performance found that the highest performing companies in the world encourage staff at every level to solve problems to make things new and better.
The Ernst & Young Connecting Innovation to Profit report (2010) found that fast-moving, agile companies recognise the importance of creative thinking skills, concluding that “the ability to manage, organise, cultivate and nurture creative thinking is directly linked to growth and achievement."
The IBM Global CEO Survey 2010 interviewed more than 1500 CEO’s from 60 countries and 33 industries, concluding that creativity is the most important leadership trait for the future. They suggested that “more than rigor, management discipline, integrity or even vision – successfully navigating an increasingly complex world will require creativity.”
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