Searching for "wholesaling"

Q:

Managing retailing, wholesaling and market logistics :

What are the essential characteristics of retailing?

Answer

a.Direct interaction with customers: The retailer acts as the final link between the organisation and its customer. The retailer knows his customer better than anyone. He even suggests the customer what to purchase and allows him credit facilities to encourage frequent buying behaviour in the customer.


b.Small purchases: The customer purchases goods in small lots from the retail stores. So there are frequent visits to the retail store by the customer.


c.Instrument of marketing communication: via which information about the product is disseminated to the needy customers

Report Error

View answer Workspace Report Error Discuss

Q:

Managing retailing, wholesaling and market logistics :

What is logistics management?

Answer

Logistics management is the part of supply chain management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customer's requirements.


 


 

Report Error

View answer Workspace Report Error Discuss