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 Advertising and Media Questions

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Q:

What factors would you consider to decide the target audience of your Ad?

Answer

The following are the factors to be considered before deciding the target audience for any advertisements:



  •       Age

  •       Working class (professionals)

  •       Non working class (Retired/Home makers)

  •       Socio economic status

  •       Region specific

  •       Religion/community etc. 

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Subject: Advertising and Media

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Q:

What qualities does a person need to be successful in the field of advertising?

Answer

The following are the qualities required to be successful in the field of advertising:


 - Creativity
 - Strategic focus
 - Knowledge and expertise in the field of advertising
 - Holding a relevant qualification in the field of advertising
 - Market research orientation
 - People skills etc.

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Subject: Advertising and Media
Job Role: Analyst , Database Administration

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Q:

What would you do if you run out of ideas for a new Ad?

Answer

I would do the following if I run out of ideas for a new ad:


       - Word of mouth marketing


       - Direct marketing


       - Public opinions survey


       - Trade show/exhibition promotion etc.  

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Q:

Dynamic remarketing lets an advertiser

A) Re-run ad to increase the volume of people who will see it. B) Show prior visitors to his site ads that are based on products or services they saw on the site.
C) Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC. D) Engage visitors to the website by opening a chat session.
 
Answer & Explanation Answer: B) Show prior visitors to his site ads that are based on products or services they saw on the site.

Explanation:
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Filed Under: Advertising and Media
Exam Prep: AIEEE , Bank Exams
Job Role: Analyst , Bank Clerk

1 1115
Q:

When someone clicks your ad, the actual amount you’re charged will be

A) The minimum needed to hold your ad position, under the maximum cost-per-click limit B) The minimum needed to hold your ad position or 50% of your maximum cost-per-click bid, whichever is greater
C) The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click bid, whichever is greater D) The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click bid, whichever is greater
 
Answer & Explanation Answer: A) The minimum needed to hold your ad position, under the maximum cost-per-click limit

Explanation:

When_someone_clicks_your_ad,_the_actual_amount_you’re_charged_will_be1551856891.png image

When someone clicks your ad, the actual amount you’re charged will be " The minimum needed to hold your ad position, under the maximum cost-per-click limit ".

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Filed Under: Advertising and Media
Exam Prep: AIEEE , Bank Exams
Job Role: Analyst , Bank Clerk , Bank PO , IT Trainer , Network Engineer , Software Architect

1 1211
Q:

Video advertising on YouTube lets you

A) use pay-per-report analytics and pay for click-through only B) use pay-per-report analytics and pay a single monthly fee
C) use free video analytics D) pay a single monthly fee
 
Answer & Explanation Answer: C) use free video analytics

Explanation:
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Q:

What is advertising?

Answer

Advertising is defined as a paid form of communication that reaches the target audience through mass media to provide product/service and brand related information.  

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Q:

How effective is online advertising? Which type of products should be advertised online?

Answer

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.


The following are the various ways to measure the effectiveness of online advertising:



  •      Downloading of brochures/contact forms

  •      Completing a transaction on Shopping cart section of the website

  •      Subscription to newsletter/webinars

  •      Online enquiry about the product/service through company’s email address

  •      Google analytics

  •      Web analytics  

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