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Q:

Which of the following are examples of plagiarism?

 

I. Using someone else's idea in your own writing, and including an in-text citation that links to a works-cited list.
II. Using someone else's words in your writing without putting quotation marks around them.
III. Reproducing a drawing or diagram without including information about where you found it.

A) II only B) I only
C) I and III only D) II and III only

Answer:   D) II and III only



Explanation:

Plagiarism is when you copy someone's work and try to pass it off as your own. Plagiarism can be a violation of copyright laws and can be considered cheating, resulting in you getting a failing grade or even being kicked out of school.

Subject: Marketing and Sales
Job Role: Analyst
Q:

Selecting and managing marketing channels :

What are the factors to be considered before deciding upon setting up a channel?

Answer

a.Understanding the customer profile : the tastes,preferences, habits of the customers may differ from person to person.


b.Determining the objective as to who would be the target market, whether the company wants to go for cost minimisation or not etc.


c.Type of channel members :Who all would be involved? Wholesalers, retailers?


d.The criteria on which the channel members would be evaluated and selected.


e.How many intermediaries will be involved in the overall distribution?

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Q:

Selecting and managing marketing channels :

How are the channel members managed and motivated, once they are selected?

Answer

These days channel members are being accepted by companies as their partners. The intermediaries are even being asked to integrate their business with the companies which results in lesser costs, greater efficiency and improved customer service. Corporates like Airtel are adopting PRM (Partner relationship management) software to give that added advantage to their supply chain. They organise rewards and recognition programs for their channel partners and also organise proper channels though which partners can vent any of their grievances relating to payments, violation of codes etc.

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Q:

Selecting and managing marketing channels :

On what criteria can channel members be evaluated for their proper selection?

Answer

The SCPCA method can be used to evaluate channel members.


a) Sales (S): How much sales each channel member can give within a cetain time frame


b) Cost(C): How much cost would be incurred for each channel?


c) Profitability(P): Which channel can give better profitability to the company?


d) Control(C): Whether company can have better control over its channel members or not.


e) Adaptability (A): Whether the channel alternatives are flexible enough to any changes or not. The channel meeting the objectives of the company is selected

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