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Q:

If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?

Answer

They will see ads targeted to people located in Russia with the ads in English.

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Subject: Google Certification

Q:

Why is it a bad idea to duplicate keywords in multiple Ad Groups?

Answer

Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

Q:

What can you expect if you raise your bids?

Answer

More conversions and a higher CPA, in general.

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Subject: Google Certification

Q:

What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?

Answer

Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.

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Subject: Google Certification

Q:

When a CPM and CPC bid compete against each other, how does Google determine each ad’s position?

Answer

Google estimates how many clicks the ad might receive in 1000 impressions to get the comparison.

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Subject: Google Certification

Q:

When is Cost Per Thousand Impressions (CPM) bidding not available?

Answer

If your campaign is opted in to the Search Network.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

Report Error

View answer Workspace Report Error Discuss

Subject: Google Certification