Inbound Marketing :

     Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.

1. Communication is interactive and two-way.

2. Customers come to you via search engines, refferals and social media

3. Marketers provide value

4. Marketers seek to entertain and/or educate

5. It is a cheaper way of marketing

6. It is the new trend in marketing

7. People are more in control of what information they receive and how

Outbound Marketing

    In Outbound marketing the company contacts the customer through a message. It uses offline methods such as trade shows, mails to customers and calling customers.

1. Communication is one-way.

2. Customers are sought out via print, TV, radio, banner advertising and cold calls.

3. Marketers Provide little to no added value.

4. Marketers rarely seek to entertain or educate.

5. It is expensive compared to inbound marketing

6. It is one of the traditional methods of marketing.

7. In outbound marketing company is in control.

It is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is reffered to as the participant's 'downline' , and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling, network marketing and refferal marketing. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word-of-mouth marketing.

It refers to a forecast regarding the future trend of a particular company, economic segment, Commodity or stock market exchange. Market outlooks are based upon past performance, prevailing economic factors, consumer demand and opinion.It is also called market forecast.

It is an investment strategy that involves the buying of money market instruments or currencies in anticipation of a price rise or a future increase in demand. Buying forward allows an investor to take advantage of future and potential profits by buying now at alower price, and selling when prices rise.

An up - selling is getting the customer to spend more money, buy a more expensive model of the same type of product, or add features or warranties that relate to the product viewed or purchased. 

A cross - sell is to get the customer to spend more money by adding more products from other categories than the product being viewed or purchased.