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Q:

Designing pricing strategies and programs :

How do sellers respond to price changes of their competitors?

Answer

In the light of competition, it may be seen that competitors may initiate price changes. If the cutting off on prices does not affect the company, then the current pricing strategy itself can be continued to maintain the profitability of the company. However if the price change on one firm is affecting the other, then it can:


a.reduce the product price at par with competitors’ price or below competitors’ price


or


b. Provide added advantage to the existing product like better quality, or ‘a buy one get one free’ offer.


or


c.Provide better quality of the product at a higher price thereby not being at par with the competitors.

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Q:

Selecting and managing marketing channels :

What are the factors to be considered before deciding upon setting up a channel?

Answer

a.Understanding the customer profile : the tastes,preferences, habits of the customers may differ from person to person.


b.Determining the objective as to who would be the target market, whether the company wants to go for cost minimisation or not etc.


c.Type of channel members :Who all would be involved? Wholesalers, retailers?


d.The criteria on which the channel members would be evaluated and selected.


e.How many intermediaries will be involved in the overall distribution?

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Q:

Selecting and managing marketing channels :

How are the channel members managed and motivated, once they are selected?

Answer

These days channel members are being accepted by companies as their partners. The intermediaries are even being asked to integrate their business with the companies which results in lesser costs, greater efficiency and improved customer service. Corporates like Airtel are adopting PRM (Partner relationship management) software to give that added advantage to their supply chain. They organise rewards and recognition programs for their channel partners and also organise proper channels though which partners can vent any of their grievances relating to payments, violation of codes etc.

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Q:

Selecting and managing marketing channels :

On what criteria can channel members be evaluated for their proper selection?

Answer

The SCPCA method can be used to evaluate channel members.


a) Sales (S): How much sales each channel member can give within a cetain time frame


b) Cost(C): How much cost would be incurred for each channel?


c) Profitability(P): Which channel can give better profitability to the company?


d) Control(C): Whether company can have better control over its channel members or not.


e) Adaptability (A): Whether the channel alternatives are flexible enough to any changes or not. The channel meeting the objectives of the company is selected

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Q:

A and  B can do  a piece of work in 30 days , while  B and C can do the same work in 24 days and C and A in 20 days . They all work together for 10 days when B and C leave. How many days more will A take to finish  the work?

A) 18 days B) 24 days
C) 30 days D) 36 days
 
Answer & Explanation Answer: A) 18 days

Explanation:

2(A+B+C)'s 1 day work = 1/30 + 1/24 + 1/20 = 1/8

=>(A+B+C)'s  1 day's work= 1/16

work done by A,B and C in 10 days=10/16 = 5/8

Remaining work= 3/8

A's 1 day's work= 116-124=148

Now, 1/48 work is done by A in 1 day.

 So, 3/8 work  wil be done by A in =48 x (3/8) = 18 days

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Filed Under: Time and Work

Q:

A can finish a work in 15 days and B can do the same work in 12 days . B worked for 8 days and left the job .In how many days, A alone can finish the remaining work?

A) 6 days B) 5 days
C) 4 days D) 3 days
 
Answer & Explanation Answer: B) 5 days

Explanation:

B's 8 days work=(1/12) x 8 = 2/3

Reaining work= 1/3

Now, 1/15 work is done by A in 1 day

Therefore, 1/3 work is done by A in 15 x (1/3) = 5 days

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Filed Under: Time and Work

Q:

A works twice as fast as B.If  B can complete a work in 18 days independently,the number of days  in which A and B can together finish the work is:

A) 4 days B) 6 days
C) 8 days D) 10 days
 
Answer & Explanation Answer: B) 6 days

Explanation:

Ratio of rates of working of A and B =2:1. So, ratio of times taken =1:2

Therefore, A's 1 day's work=1/9 

B's 1 day's work=1/18 

(A+B)'s 1 day's work= 1/9 + 1/18 = 1/6

so, A and B together can finish the work in 6 days

 

 

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Filed Under: Time and Work

Q:

A can do a certain work in the same time in which B and C together can do it.If A and B together could do it in 20 days and C alone in 60 days ,then B alone could do it in:

A) 20days B) 40 days
C) 50 days D) 60 days
 
Answer & Explanation Answer: D) 60 days

Explanation:

(A+B)'s 1 day's work=1/20 

C's 1 day work=1/60 

(A+B+C)'s 1 day's work= 1/20 + 1/60 = 1/15

 

Also A's 1 day's work =(B+C)'s 1 day's work 

Therefore,  we get: 2 x (A's 1 day 's work)=1/15 

=>A's 1 day's work=1/30 

 

Therefore, B's 1 day's work= 1/20 - 1/30 = 1/60

So, B alone could do the work in 60 days.

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Filed Under: Time and Work