Relate the qualities you have to the requirements of a call center job like, good command over the language(English), team working capabilities, patience, good listening skills etc. and say that you think, these skills will make you successful in the industry. Also, talk about the prospects for the industry and how you think you can grow with it. 

Call center is a subset of BPO. 

There are mainly four reasons for a company to outsource its call center:

a) Cost saving 

b) Focus on core activities 

c) Access to special enterprise which has expertise in the domain. 

d) Other resource related reasons like relieving resource constraints, reducing staff. 

A center equipped to handle a large volume of telephone calls. These calls could be the calls coming in from customers for service or support or these could be the calls that call center executives make to the customers for marketing

There are mainly two types of call centers :

a) Inbound call centers – Inbound call centers are those which receive support or service calls from customers usually on a toll free number. For e.g. when you call up a bank to check the status of your request for credit card, it is an inbound call.

b) Outbound call centers – Outbound call centers are those in which the call center executives make calls to the customers. These calls are usually made to generate the leads or sales. For e.g. when you receive a call from a bank offering you a personal loan, it is an outbound call. 

I would do the following if I run out of ideas for a new ad:

       - Word of mouth marketing

       - Direct marketing

       - Public opinions survey

       - Trade show/exhibition promotion etc.  

Deceptive Ad :

Deceptive advertising is also known as “False Advertising”. It is one form of advertising that will equip consumers with false and misleading information.

Unfair Ad :

Unfair advertising is very dangerous to consumers that involve legal binding. 

When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as “Unfair advertising”.  

The following are the factors to be considered before deciding the target audience for any advertisements:

•       Age


•       Working class (professionals)


•       Non working class (Retired/Home makers)


•       Socio economic status


•       Region specific


•       Religion/community etc. 

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.

The following are the various ways to measure the effectiveness of online advertising:

•      Downloading of brochures/contact forms


•      Completing a transaction on Shopping cart section of the website


•      Subscription to newsletter/webinars


•      Online enquiry about the product/service through company’s email address


•      Google analytics


•      Web analytics