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Q:

How would you choose the best media to promote your advertisement?

Answer

It depends on the following factors:

Reach

Geographical spread

Nature of target audience/clusters

Previous successful track records

Low budget; high returns etc.

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Subject: Advertising and Media

Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

- Conducting a survey after the campaign ends

- Proportionate increase in the sales of that particular product/service

- More customers calling to a toll-free and prescribed lines

- Redemption of coupons and vouchers

- Increased footfalls in the store to purchase product/service

- Increased click on the company’s website

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Subject: Advertising and Media

Q:

How would you design and promote an advertising campaign?

Answer

An advertisement campaign must comprise of the following:

- A solid marketing plan

- Advertising budget

- Media buying and planning

- Choosing the right target audience

- Selection of relevant advertising medium

- Consistency in campaign theme

- Frequency

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Subject: Advertising and Media

Q:

What is advertising?

Answer

Advertising is defined as a paid form of communication that reaches the target audience through mass media to provide product/service and brand related information.

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Subject: Advertising and Media

Q:

If 3a=4b=6c and $a + b + c = 27 \sqrt{29}$ , then $\sqrt{a^{2} + b^{2} + c^{2}} = ?$

A) 81	B) 83
C) 87	D) None of these

Answer & Explanation Answer: C) 87

Explanation:

$4 b = 6 c \Rightarrow b = \frac{3}{2} c a n d 3 a = 4 b \Rightarrow a = \frac{4}{3} b = \frac{4}{3} (\frac{3}{2} c) = 2 c$

$a + b + c = 27 \sqrt{29} \Rightarrow 2 c + \frac{3}{2} c + c = 27 \sqrt{29} \Rightarrow c = 6 \sqrt{29}$

$∴ \sqrt{a^{2} + b^{2} + c^{2}} = \sqrt{(a + b + b)^{2} - 2 (a b + b c + c a)}$

$= \sqrt{(27 \sqrt{29})^{2} - 2 (2 c \times \frac{3}{2} c + \frac{3}{2} c \times c + c \times 2 c)}$

$= \sqrt{(729 \times 29) - 2 \times \frac{13}{2} c^{2}}$

= 87

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Filed Under: Square Roots and Cube Roots

Q:

$\sqrt{\frac{0.204 \times 42}{0.07 \times 3.4}}$ is equal to:

A) 1/6	B) 0.06
C) 0.6	D) 6

Answer & Explanation Answer: D) 6

Explanation:

$\sqrt{\frac{0.204 \times 42}{0.07 \times 3.4}} = \sqrt{\frac{8568}{238}} = \sqrt{36} = 6$

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Filed Under: Square Roots and Cube Roots

Q:

If $3 \sqrt{5} + \sqrt{125} = 17.88$ , then what will be the value of $\sqrt{80} + 6 \sqrt{5} = ?$

A) 13.41	B) 20.46
C) 21.66	D) 22.35

Answer & Explanation Answer: D) 22.35

Explanation:

$3 \sqrt{5} + \sqrt{125} = 17.88 \Rightarrow 3 \sqrt{5} + 5 \sqrt{5} = 17.88$

$\Rightarrow \sqrt{5} = 2.235$

$∴ \sqrt{80} + 6 \sqrt{5} = 4 \sqrt{5} + 6 \sqrt{5} = 10 \sqrt{5} = 10 \times 2.235 = 22.35$

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Filed Under: Square Roots and Cube Roots

Q:

The value of $\frac{\sqrt{80} - \sqrt{112}}{\sqrt{45} - \sqrt{63}}$ is:

A) 3/4	B) 4/3
C) 4/7	D) 7/4

Answer & Explanation Answer: B) 4/3

Explanation:

$\frac{\sqrt{80} - \sqrt{112}}{\sqrt{45} - \sqrt{63}} = \frac{\sqrt{16 \times 5} - \sqrt{16 \times 7}}{\sqrt{9 \times 5} - \sqrt{9 \times 7}} = \frac{4 \sqrt{5} - 4 \sqrt{7}}{3 \sqrt{5} - 3 \sqrt{7}}$

$= \frac{4 (\sqrt{5} - \sqrt{7})}{3 (\sqrt{5} - \sqrt{7})} = \frac{4}{3}$

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Filed Under: Square Roots and Cube Roots

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