Questions

He cannot issue an ordinance , when both the Houses of Parliament are in session. Every ordinance issued by the President should be laid before both Houses of Parliament, within six weeks of re-assembly of Parliament . The president may also withdraw an ordinance at any time he likes.

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency 

This is only possible when that doctor is boy's mother.

Goitre is characterized by the swelling of the neck region. This is due to the enlargement of the thyroid gland which secretes hormone thyroxine. Thyroxine has iodine as an integral part of it. If there is not sufficient iodine in one's  diet, the thyroid gland swells up.