Questions

Windheok is the capital of Namibia

Jean Piaget was a cognitive psychologist who identified four stages of development: the sensorimotor stage from birth to 2 years, the preoperational stage from age 2 to age 7, the concrete operational stage from age 7 to 11, and the formal operational stage from age 11 to adult. He identified milestones that occur at each stage.

According to Piaget, the main task of the sensorimotor stage is for the child to learn the concept of object permanence, use senses and motor skills to understand the world.

Iteration is most similar in meaning to the word repeatation i.e, looping.

Speed in a given direction is called Velocity.

a.) Quality Assurance

Quality assurance is an activity that establishes and evaluates the processes that produce products. Quality assurance would measure processes to identify weaknesses and then correct them to continually improve the process: Eg. Code review.

b.) Quality Control

Quality control is a process in which the product's quality is compared with standards and corrective actions taken if required. Quality control activities focus on identifying defects in the actual products produced. Eg. Testing.

c.) Test Case

A test case is a unit level document describing the inputs, steps of execution and the expected result of each test condition for every requirement from the BRD. Testers determine whether the application is working correctly or not based on the test case that is being executed. A test case is marked as "Pass" if the application works as expected and is marked as "Fail" if otherwise. Test cases also aide in generating test status metrics.

d.) Test Condition

Test condition is the condition on which the test execution evaluates to pass or fail. Eg of a test condition: Set Password field should accept a mix of Alphanumeric and Special characters on mandatory basis and throw error message otherwise.

e.) Test Script

Test script is the set of instructions performed on the application to verify its functions.

f.) Test Data

Test data is the input data used to test a particular functionality. Eg: Username and password to test a login screen.

g.) Test Bed

Test bed is the environment on which the testing is done and includes the software and hardware set up that is required for testing the application.

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website