Questions

Q:

Selecting and managing marketing channels :

What are the factors to be considered before deciding upon setting up a channel?

Answer

a.Understanding the customer profile : the tastes,preferences, habits of the customers may differ from person to person.


b.Determining the objective as to who would be the target market, whether the company wants to go for cost minimisation or not etc.


c.Type of channel members :Who all would be involved? Wholesalers, retailers?


d.The criteria on which the channel members would be evaluated and selected.


e.How many intermediaries will be involved in the overall distribution?

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Q:

The occasional development of warm ocean surface waters along the coast of Ecuador and Peru is known as 

A) EI Nino and La Nina B) EI Nino
C) La Nina D) Southern Oscillation
 
Answer & Explanation Answer: B) EI Nino

Explanation:
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Filed Under: World Geography

4 3016
Q:

What is the oldest university in England?

Answer

Oxford

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Subject: World Geography

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Q:

PAS is a drug used in the treatment of

A) Cancer B) Typhoid
C) Malaria D) Tuberculosis
 
Answer & Explanation Answer: D) Tuberculosis

Explanation:

Para-amino salicylic acid (PAS) is used in the treatment of Tuberculosis.

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Filed Under: Chemistry

4 3016
Q:

Which of the following companies is also present in other sectors like FMCG, Electrical equipment, apart from IT?

A) Polaris B) Infosys
C) Wipro D) Patni Computers
 
Answer & Explanation Answer: C) Wipro

Explanation:
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Filed Under: Business Awareness

6 3014
Q:

Who invented Radar ?

Answer

Robert Watson Watt

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Subject: Inventions

1 3014
Q:

'Asian Drama ', by Gunnar Karl Myrdal, is a book on which of the following subjects

A) Theatre Movements in Asia B) Economics
C) International Politics D) Look East Policy of India
 
Answer & Explanation Answer: B) Economics

Explanation:
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Filed Under: Books and Authors

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Q:

Which of the following has become the first telecom company to achieve the 15-million mark in subscriber base?

A) BSNL B) Airtel
C) Reliance D) Hutch
 
Answer & Explanation Answer: C) Reliance

Explanation:
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Filed Under: Business Awareness

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