Questions

Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  

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Q:

Why students use essay services?

Answer

There are many reasons for this, but first of all is quick result, if you don't have enough time for writing essay, finding good service will be the best solution for you. Today the number of essays and homework  for students has increased comparing to last 5 years. That's why even good students sometimes need academic help.


Best Essay Service Review Editor

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Subject: General Awareness Exam Prep: TOEFL

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Q:

What are some recommendations for increasing Quality Score for a keyword?

Answer

Edit the ad associated with that keyword and direct users to a landing page that is very relevant.

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Q:

Architectural developments in india manifested themselves in their full glory during the period of  

A) Guptas B) Nandas
C) Mauryas D) Cholas
 
Answer & Explanation Answer: A) Guptas

Explanation:
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Filed Under: Indian History

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Q:

Moortidevi Award is presented for contribution to _____

A) Literature B) Arts
C) Science D) Peace
 
Answer & Explanation Answer: A) Literature

Explanation:

The Moortidevi Award is an annual literary award in India presented by the Bharatiya Jnanpith organization for a work which emphasizes Indian philosophy and culture. In 2003, the prize included an amount of Rs. 1 lakh (US$1,500), a plaque, a statue of Saraswati, and a shawl. The cash prize was raised to Rs. 2 lakh (US$3,000) in the year 2011 and to Rs.4 lakh (US$5,900) in the year 2013.L

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Filed Under: Honours and Awards

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Q:

"Pellagra" is caused due to the deficiency of

A) Niacin B) Riboflavin
C) Thiamine D) Pyridoxine
 
Answer & Explanation Answer: A) Niacin

Explanation:
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Filed Under: Biology

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Q:

TRAI, the name which we read very often in the newspapers, is a regulatory body associated with which of the following sectors

A) Transport B) Travel and Tourism
C) Technical Education D) Telecom
 
Answer & Explanation Answer: D) Telecom

Explanation:
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Filed Under: Indian Economy

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Q:

How would you design and promote an advertising campaign?

Answer

An advertisement campaign must comprise of the following:


      - A solid marketing plan


      - Advertising budget


      - Media buying and planning


      - Choosing the right target audience


      - Selection of relevant advertising medium


      - Consistency in campaign theme 


      - Frequency 

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