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Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall well-being of the customers and thereby the company itself. This is actually the core to succes of a company. A harmonised effort  within the company is an utmost necessity to provide customers with services at a desired level. If a firm doesn't deliver the service it promises in its marketing campaign, it will fail for sure. And it only can keep that promise when all of its employees at all levels realise what actually it is going to deliver. 

A promise. 

The Promise made to somebody by you can be break but you cannot touch it.

The chemical name of common is sodium chloride. Its chemical formula is NaCl.

Production costs to an economist reflect opportunity costs.