Questions

Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  

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Q:

What is a primary benefit of location targeting?

Answer

The ability to target combinations of countries, territories, and regions.

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Q:

In the 10th Mandala of the Rigveda, which one of the following hymns reflects upon the marriage ceremonies?

A) Surya Sukta B) Purusha Sukta
C) Dana Stutis D) Urna Sutra
 
Answer & Explanation Answer: B) Purusha Sukta

Explanation:

surya sukta--a hymn in the praise of the sun god

•dana stuti--these are hymns in the praise of those who donate

•urna sutra--is the dot/mark on the forehead that is put before performing rituals.

•purusha sukta---contains hymns about marriage ceremonies

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Filed Under: Indian History
Exam Prep: Bank Exams

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Q:

Beighton Cup is associated with which of the following?

A) Cricket B) Hockey
C) Football D) Volleyball
 
Answer & Explanation Answer: B) Hockey

Explanation:
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Filed Under: Sports

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Q:

The soaps used in shaving cream are 

A) Calcium soaps B) lead soaps
C) soft soaps D) hard soaps
 
Answer & Explanation Answer: C) soft soaps

Explanation:
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Filed Under: Chemistry

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Q:

TATA Projects has recently launched which initiative to promote green cover in India  ?

A) Green World B) Green India
C) Green Earth D) Green Thumb
 
Answer & Explanation Answer: D) Green Thumb

Explanation:

The TATA Projects has launched unique “Green Thumb” initiative in India to promote green cover and to protect the environment on 2017 World Environment Day (WED). The Green Thumb 2017 is in continuation to 2016 TATA Projects’ programme wherein it aimed to get 10,000 people to click (pledge) to plant a sapling on their behalf – the response received was a tremendous 23,000. Encouraged by the response, TATA Projects planted a total of over 42,000 saplings across the country in over 100 locations in the last one year (2016-17). This year, under Green Thumb initiative, the company will plants trees, citizens who wish to do their bit to save the environment, can express their support for the cause. They can do so by clicking on the banner to plant a sapling on the Green Thumb.

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Filed Under: General Awareness
Exam Prep: Bank Exams , CAT
Job Role: Bank PO

2 2348
Q:

Eugenics is the study of

A) impair the racial qualities of future generations either physically or mentally B) different races of mankind
C) genetic of plants D) people of European origin
 
Answer & Explanation Answer: A) impair the racial qualities of future generations either physically or mentally

Explanation:

Eugenics is the study of altering human beings by changing their genetic components.

 

It is the study of the agencies under social control that may improve or impair the racial qualities of future generations either physically or mentally.

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Filed Under: General Science
Exam Prep: AIEEE , Bank Exams , CAT
Job Role: Analyst , Bank Clerk , Bank PO

9 2348
Q:

I can shave everyday but my beard will stay. who am I?

Answer

I am a Barber.

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Subject: Logic Puzzles Exam Prep: Bank Exams

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