Questions

Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  

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9 3385
Q:

Who Invented Microwave Oven ?

A) Lewis Edson Waterman B) Levi Strauss
C) Percy LeBaron Spencer D) Sir Sandford Fleming
 
Answer & Explanation Answer: C) Percy LeBaron Spencer

Explanation:
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Filed Under: Inventions

1 3385
Q:

How many Indians have so far been awarded the Nobel Prize

A) 2 B) 3
C) 4 D) More than 4
 
Answer & Explanation Answer: D) More than 4

Explanation:
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Filed Under: Honours and Awards

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Q:

Article I of the Constitution of India declares India as

A) Fedaral State B) Quasi Federal State
C) Unitary State D) Union of States
 
Answer & Explanation Answer: D) Union of States

Explanation:
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Filed Under: Indian Politics

2 3384
Q:

"A-Z GST Guide" program launched by which E-commerce firm for sellers to get insights and help related to the goods and services tax (GST) in 2017 ?

A) Flipkart B) Amazon
C) eBay D) Snapdeal
 
Answer & Explanation Answer: B) Amazon

Explanation:
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Filed Under: General Awareness
Exam Prep: Bank Exams

2 3384
Q:

Gasoline is useful in cars because it has

A) chemical potential energy B) electrical potential energy
C) gravitational potential energy D) kinetic energy
 
Answer & Explanation Answer: A) chemical potential energy

Explanation:

Gasoline is a colorless petroleum-derived flammable liquid that is used primarily as a fuel in spark-ignited internal combustion engines. It consists mostly of organic compounds obtained by the fractional distillation of petroleum, enhanced with a variety of additives. It is also called as Petrol. It has chemical potential energy, in combustion it is turned into light, sound, heat and kinetic energy.

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Filed Under: Physics
Exam Prep: AIEEE , Bank Exams , CAT , GATE
Job Role: Analyst , Bank Clerk , Bank PO

2 3383
Q:

To slap with a flat object

A) Gnaw B) Chop
C) Swat D) Hew
 
Answer & Explanation Answer: C) Swat

Explanation:

The one word substitute for To slap with a flat object is SWAT.

 

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Filed Under: English
Exam Prep: Bank Exams , GRE

1 3383
Q:

Which agency publishes the food code?

A) FDA B) FOI
C) FDO D) All of the above
 
Answer & Explanation Answer: A) FDA

Explanation:

FDA - Food and Drug Administration publishes the food code, a model that assists food control jurisdictions at all levels of government by providing them with a scientifically sound technical and legal basis for regulating the retail and food service segment of the industry which includes restaurents, grocerry stores, ...

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Filed Under: General Awareness
Exam Prep: AIEEE , Bank Exams , CAT
Job Role: Analyst , Bank Clerk , Bank PO

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