Questions

Arya Samajam

Inbound Marketing :

     Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.

1. Communication is interactive and two-way.

2. Customers come to you via search engines, refferals and social media

3. Marketers provide value

4. Marketers seek to entertain and/or educate

5. It is a cheaper way of marketing

6. It is the new trend in marketing

7. People are more in control of what information they receive and how

Outbound Marketing

    In Outbound marketing the company contacts the customer through a message. It uses offline methods such as trade shows, mails to customers and calling customers.

1. Communication is one-way.

2. Customers are sought out via print, TV, radio, banner advertising and cold calls.

3. Marketers Provide little to no added value.

4. Marketers rarely seek to entertain or educate.

5. It is expensive compared to inbound marketing

6. It is one of the traditional methods of marketing.

7. In outbound marketing company is in control.

GDPR stands for the General Data Protection Regulation. The GDPR is a piece of EU legislation passed by the European Parliament in 2016.

It aims to make it simpler for people to control how companies use their personal details.

Companies will not be allowed to collect and use personal information without the person's consent.

Data includes things like a person's name, email address and phone number, and also internet browsing habits collected by website cookies.

In a spreadsheet program, when a data is changed all calculations are recalculated.

The IT ministry launched a desktop software e-Aksharayan in a conference for Indian Languages Technology Industry 'Bhashantara', in New Delhi. The objective is to enable editing and printing of text in scanned documents. The software e-Aksharayan was launched in 7 Indian languages.

It is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is reffered to as the participant's 'downline' , and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling, network marketing and refferal marketing. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word-of-mouth marketing.