Questions

Q:

How would you design and promote an advertising campaign?

Answer

An advertisement campaign must comprise of the following:


      - A solid marketing plan


      - Advertising budget


      - Media buying and planning


      - Choosing the right target audience


      - Selection of relevant advertising medium


      - Consistency in campaign theme 


      - Frequency 

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5 7395
Q:

Managing direct and online marketing :

What is online marketing? Give examples.

Answer

Online marketing is the exchange of products and services between the buyers and sellers on the internet.It is also known as e-marketing or internet marketing or online advertising. It may take the form of : 


a.B2C where the products are sold directly to the customers. 


b.B2B where trading networks or auction sites maybe used to reach out to the new customers and serve the existing one


c.C2C where one customer may further sell the product to another customer.


Examples of online marketing may include banner ads, blogs, social network advertisement.

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12 7392
Q:

Who is the author of the book 'WE INDIANS'

A) Khushwant Singh B) Mulk Raj Anand
C) Nirad C. Chaudhary D) Subramanya Swamy
 
Answer & Explanation Answer: A) Khushwant Singh

Explanation:
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Filed Under: Books and Authors

12 7388
Q:

Quality of transmission depends upon

A) Nature of signal only B) Nature of medium only
C) Both (A) and (B) D) Neither A nor B
 
Answer & Explanation Answer: C) Both (A) and (B)

Explanation:

Quality of transmission is governed both by nature of signal and nature of communication channel/medium.

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Filed Under: Physics
Exam Prep: AIEEE , Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

18 7388
Q:

Which of the following does not contain the material particles

A) alpha - rays B) beta - rays
C) gamma - rays D) anode rays
 
Answer & Explanation Answer: C) gamma - rays

Explanation:
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Filed Under: Chemistry

16 7385
Q:

The Largest Component of National Income is

A) Proprietors Income B) Compensation of Employees
C) Corporate Profits D) Rental Income
 
Answer & Explanation Answer: B) Compensation of Employees

Explanation:

National Income is the total income value of the goods and services produced by the residents of a country, usually during the period of one year.

National Income is categorized into 6 components. They are :

1. Compensation of Employees (Wages and Benefits)
2. Corporate Profits
3. Rental Income
4. Proprietors Income (Income of unincorporated business)
5. Net Interest

The Largest Component of National Income is Compensation of Employees.

 

The Largest component of National Income in India is Service Sector.

 

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Filed Under: Indian Economy
Exam Prep: AIEEE , Bank Exams , CAT , GATE
Job Role: Analyst , Bank Clerk , Bank PO

11 7384
Q:

For purifying drinking water alum is used

A) TRUE B) FALSE
Answer & Explanation Answer: A) TRUE

Explanation:

In purifying drinking water alum is used for coagulation of mud particles.

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Subject: General Science
Exam Prep: AIEEE , Bank Exams , GATE
Job Role: Analyst , Bank Clerk , Bank PO

7 7380
Q:

The Essar group of companies has been promoted by  _____

A) Ambanis B) Kanorias
C) Ruias D) Goenkas
 
Answer & Explanation Answer: C) Ruias

Explanation:
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Filed Under: General Awareness
Exam Prep: Bank Exams , CAT

18 7371