Questions

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

In each triangle, multiply the lower two numbers together and add the upper number to give the value at the centre.

BIOS in computers stands for Basic Input Output System.

BIOS is a set of computer instructions in firmware which control input and output operations.

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency 

We know that each successive IE is greater than the previous one, because each ionization process removes one electron and hence increases the total attractive force on the remaining electrons from the nucleus. Hence, C3+ (g) → C4+ (g) + e- needs more energy.

In eukaryotic cells, DNA is located in the nucleus, chromosomes and the mitochondria. Most of the DNA is present in the nucleus and some amount in the chromosomes and mitochondria.