Questions

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

Kuldip Nayar is the author of "The Judgement"

• First Bank to introduce Credit Card in India - Central Bank of India

• First Bank to introduce ATM  -  HSBC, 1987

• First Bank to introduce Internet Banking - ICICI Bank

• First Bank to introduce Mutual Funds - State Bank of India

The Logic followed in the given puzzle is :

L x P = 12 x 16 = 192 (Alphabetical numbers of L & P)

P x T = 16 x 20 = 320 (Alphabetical numbers of P & T)

Similarly, K x () = 132 => () = 132/11 = 12 => L

Hence, the missing letter is L