Questions

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.

The following are the various ways to measure the effectiveness of online advertising:

•      Downloading of brochures/contact forms


•      Completing a transaction on Shopping cart section of the website


•      Subscription to newsletter/webinars


•      Online enquiry about the product/service through company’s email address


•      Google analytics


•      Web analytics  

The required number 100.

It is not an odd number and is not higher than 100 and greater than 90.

When we subtract 100 from 100, we get nothing i.e, 0.

The four northeast Indian states share 1,643-km border with Myanmar – Arunachal Pradesh, Nagaland, Mizoram and Manipur. It is in news recently, because the Indian Government has set up an expert committee to examine the rules which allow free movement of Indian and Myanmarese citizens within 16 kms of the border, but are exploited by militants for smuggling arms, drugs, and fake Indian currency. The committee will be headed by the special secretary (Internal Security) in the Ministry of Home Affairs. The committee will give its report for uniform and effective implementation of free movement regime within 3 months. It will also prepare standard operating procedures common for all the four states so that militants, criminals and contraband are filtered at the border without causing inconvenience to genuine people.