Questions

A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business. Marketing is very essential for the growth and continuity of business operations. It helps in creating new customers and retaining the existing ones to keep the business ongoing. Marketing focuses on all the elements of the marketing mix viz product, price, place and promotion while promotion focuses more on the customer- how to reach a product to its customers and how to sell it to them ultimately

Graphite is a covalent-network type of crystalline solid.

There are two main categories of solids.

1. Crystalline solids and

2. Amorphous solids.

Crystalline solids are those in which the atoms, ions, or molecules that make up the solid exist in a regular, well-defined arrangement.

There are four types of crystalline solids :

Ionic solids :— Made up of positive and negative ions and held together by electrostatic attractions. They’re characterized by very high melting points and brittleness and are poor conductors in the solid state. An example of an ionic solid is table salt, NaCl.

Molecular solids :— Made up of atoms or molecules held together by London dispersion forces, dipole-dipole forces, or hydrogen bonds. Characterized by low melting points and flexibility and are poor conductors. An example of a molecular solid is sucrose.

Covalent-network (also called atomic) solids :— Made up of atoms connected by covalent bonds; the intermolecular forces are covalent bonds as well. Characterized as being very hard with very high melting points and being poor conductors. Examples of this type of solid are diamond and graphite, and the fullerenes. As you can see below, graphite has only 2-D hexagonal structure and therefore is not hard like diamond. The sheets of graphite are held together by only weak London forces!

Metallic solids :— Made up of metal atoms that are held together by metallic bonds. Characterized by high melting points, can range from soft and malleable to very hard, and are good conductors of electricity.

All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not. Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives. Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales