Questions

Achal Kumar Jyoti (64), a retired 1975 IAS Officer batch of Gujarat Cadre, is the newly appointed Chief Election Commissioner (CEC), who took over as the head of the Election Commission in New Delhi on today. He succeeded Dr Nasim Zaidi. Jyoti will continue as the Chief Election Commissioner till January 17, 2018. Prior to this appointment, he was Election Commissioner of India. A CEC or an EC can have a tenure of six years or hold office till the age of 65 years, whichever is earlier.

Ramdev promoted Patanjali Ayurveda and Reliance Jio have featured among the top 10 most influential brand in India, according to a study by the global research firm Ipsos.

Home grown Patanjali and Mukesh Ambani’s controlled Reliance Jio have bagged the fourth and ninth position, respectively. Interestingly, Patanjali and Reliance Jio made an impressive entry as they did not figure in the previous edition of the study.

Besides, Google has been ranked at the top slot while Microsoft and Facebook were ranked at number two and three, respectively. State Bank of India (SBI) being the only financial institution that made to the list, moved up four ranks to take the fifth position. E-commerce player Flipkart dropped three spots to take the tenth place while Amazon climbed couple of steps to take the sixth place. Other companies that made to the list include Samsung (7th) and Airtel (8th).

The single-step income statement emphasizes

1. total revenues and total expenses.

2. Revenues

3. Expenses

4. Net income

The primary advantage of the single step fromat lies in its simple presentation and the absence of any implication that one type of revenue or expense item has priority over another.

The following are the factors to be considered before deciding the target audience for any advertisements:

•       Age


•       Working class (professionals)


•       Non working class (Retired/Home makers)


•       Socio economic status


•       Region specific


•       Religion/community etc.