Questions

Inbound Marketing :

     Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.

1. Communication is interactive and two-way.

2. Customers come to you via search engines, refferals and social media

3. Marketers provide value

4. Marketers seek to entertain and/or educate

5. It is a cheaper way of marketing

6. It is the new trend in marketing

7. People are more in control of what information they receive and how

Outbound Marketing

    In Outbound marketing the company contacts the customer through a message. It uses offline methods such as trade shows, mails to customers and calling customers.

1. Communication is one-way.

2. Customers are sought out via print, TV, radio, banner advertising and cold calls.

3. Marketers Provide little to no added value.

4. Marketers rarely seek to entertain or educate.

5. It is expensive compared to inbound marketing

6. It is one of the traditional methods of marketing.

7. In outbound marketing company is in control.

A Mirage is a naturally occurring optical phenomenon due to unequal heating of different parts of the atmosphere in which light rays bend to produce a displaced image of distant objects or the sky.

In chemistry, the term transition metal has three possible meanings: The IUPAC definition defines a transition metal as "an element whose atom has a partially filled d sub-shell, or which can give rise to cations with an incomplete d sub-shell".

Any of the set of metallic elements occupying a central block (Groups IVB–VIII, IB, and IIB, or 4–12) in the periodic table, e.g. iron, manganese, chromium, and copper. Chemically they show variable valency and a strong tendency to form coordination compounds, and many of their compounds are coloured.

Here in the given options, only iron (Fe) is a transition metal since Strontium is an alkaline earth, arsenic is a metalloid, hydrogen is (normally) a diatomic gas.

Paper production is basically a two-step process in which a fibrous raw material is first converted into pulp, and then the pulp is converted into paper. The harvestedwood is first processed so that the fibres are separated from the unusable fraction of the wood, the lignin. Pulp making can be done mechanically or chemically. In the chemical pulping process, alkali (e.g., sodium hydroxide in the form of a lye or caustic soda) is usually used to remove the lignin that binds the fibres. So, for degumming of raw material, caustic soda is used.

Albedo refers to a material's ability to reflect sunlight. Since 30% of the sun's energy is reflected by the entire earth, the earth has an average albedo of 0.30.

Generally, dark surfaces have a low albedo and light surfaces have a high albedo.

Secondary pollutants include ozone, which is formed when hydrocarbons (HC) and nitrogen oxides (NOx) combine in the presence of sunlight.

Whereas Primary pollutant are those pollutants that are directly emitted from their sources, like CO2, CO, SO2 as these gases are directly emitted form burning of fossil fuels.

Acid rain, which is formed when sulfur dioxide or nitrogen oxides react with water, sulfuric acid etc.

Hence, Acidrain is a secondary air pollutant.