Questions

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.

The following are the various ways to measure the effectiveness of online advertising:

•      Downloading of brochures/contact forms


•      Completing a transaction on Shopping cart section of the website


•      Subscription to newsletter/webinars


•      Online enquiry about the product/service through company’s email address


•      Google analytics


•      Web analytics  

Only H and Br form Polar Covalent Bond.

Covalent bonding:

Covalent bonding occurs when pairs of electrons are shared by atoms. Atoms will covalently bond with other atoms in order to gain more stability, which is gained by forming a full electron shell. By sharing their outer most (valence) electrons, atoms can fill up their outer electron shell and gain stability.

1. Polar Covalent Bond

2. Nonpolar Covalent Bond

1. Polar Covalent Bond:

A Polar Covalent Bond is created when the shared electrons between atoms are not equally shared. This occurs when one atom has a higher electronegativity than the atom it is sharing with. The atom with the higher electronegativity will have a stronger pull for electrons (Similiar to a Tug-O-War game, whoever is stronger usually wins). As a result, the shared electrons will be closer to the atom with the higher electronegativity, making it unequally shared.

2. Nonpolar Covalent Bond:

A Nonpolar Covalent Bond is created when atoms share their electrons equally. This usually occurs when two atoms have similar or the same electron affinity. The closer the values of their electron affinity, the stronger the attraction. This occurs in gas molecules; also known as diatomic elements. Nonpolar covalent bonds have a similar concept as polar covalent bonds; the atom with the higher electronegativity will draw away the electron from the weaker one.

Here H and H and N and N form Non-polar covalent bonds. Na and Br form the ionic bond.