Interview Questions

In business, a takeover is the purchase of one company by another.

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency 

It is stored in the most significant bit. Bit is ON if -ve, OFF if +ve.

Print third array element document.write(names[2]);

Note:- Array index starts with 0.

Ribbon is the term used as a replacement to the menu bar and toolbars in the older Microsoft Office versions. Under the ribbon, file menu items and toolbar buttons were grouped according to their functionality. It made these functions much accessible on the main interface, with the most commonly used buttons being shown instantly.

SELECT statement has resulted in retrieval of more than one row.

During app launching, the system creates a main thread for the app and calls the app’s main function on that main thread. The Xcode project's default main function hands over control to the UIKit framework, which takes care of initializing the app before it is run.