Interview Questions

Default is the access specifier in java not in C++

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

When you work at a call center you will come across irritated, angry, and abusive customers, you can say you will do that following to handle them:

-  Listen to them and empathize with their situation

-  Apologize and take ownership of the problem and give a solution

-  Approach them and ask for a reason for their displeasure

-  If they insist on talking to your manager, get him on line ASAP

- Follow up after giving the solution and ask for feedback

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency 

It will not throw an exception from the destructor but it will the process by using terminate() function.

A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business. Marketing is very essential for the growth and continuity of business operations. It helps in creating new customers and retaining the existing ones to keep the business ongoing. Marketing focuses on all the elements of the marketing mix viz product, price, place and promotion while promotion focuses more on the customer- how to reach a product to its customers and how to sell it to them ultimately

A foreign exchange rate is the price of the domestic currency stated in terms of another currency.