Questions

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

The absorption of ink by blotting paper involves capillary action phenomenon because the blotting paper is a thin and a smooth paper which allows a little thicker liquids like ink to absorb.

Rovers Cup is associated with the sport football in India.

• The yellow color of urine is due to the presence of a yellow pigment, urochrome.
  
• The color of normal urine is usually light yellow to amber.

• Generally the greater the solute volume the deeper the color.

Repetitive Strain Injury