Questions

The safeguards and the special powers vested in the Governor General was something like a 'Charter of Slavery' as mentioned by Jawahar Lal Nehru. He compared it with a "machine with all brakes, no engine".

Repetitive Strain Injury

The clotting of blood is a chain reaction initiated by the enzyme Thrombokinase produced by the platelets. This causes Prothrombin and calcium salts in plasma to join and produce thrombin. Thrombin combines with Fibrinogen to produce Fibrin threads which entangles the corpuscles  to create a clot.

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website