Questions

Deceptive Ad :

Deceptive advertising is also known as “False Advertising”. It is one form of advertising that will equip consumers with false and misleading information.

Unfair Ad :

Unfair advertising is very dangerous to consumers that involve legal binding. 

When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as “Unfair advertising”.  

In MS-Word, the Ruler function helps align the text, graphic, tables or other elements in your document.

I would do the following if I run out of ideas for a new ad:

       - Word of mouth marketing

       - Direct marketing

       - Public opinions survey

       - Trade show/exhibition promotion etc.  

The given puzzle follows a pattern that,

Number - <last digit> <sum of all digits>.

111 - 13

112 - 24

113 - 35

So 

117 - 79