Questions

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency 

Best Answer for "How would you improve upon our product/ company?"

Since I’d be coming from an altogether new environment, I am bound to possess a new perspective towards everything here including the company, product, customers, environment, strategy etc. This will enable me to constructively question things which anyone else here might not do. This will help in improving the things and making the product & company better.

Having worked closely with product development team I understand how the research for product development is carried out and how is customer requirement analysed; I’d be able to provide a value addition there too.