Questions

PARAM 8000 was was the first supercomputer developed by Indian scientists launched on July 01, 1991 is considered India's first supercomputer.

• It was indigenously built in 1991 by Centre for Development of Advanced Computing and was replicated and installed at ICAD Moscow in 1991 under Russian collaboration.

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

Monaco, the world's second smallest country after Vatican City, has the smallest written constitution in the world. 

It comprises of 10 chapters with 97 Articles and a total of 3,814 words.

India has the world's largest written constitution.

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency