Questions

Q:

How effective is online advertising? Which type of products should be advertised online?

Answer

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.


The following are the various ways to measure the effectiveness of online advertising:



  •      Downloading of brochures/contact forms

  •      Completing a transaction on Shopping cart section of the website

  •      Subscription to newsletter/webinars

  •      Online enquiry about the product/service through company’s email address

  •      Google analytics

  •      Web analytics  

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Q:

A person who writes books is called

A) Anthropologist B) Archeologist
C) Author D) Dendrologist
 
Answer & Explanation Answer: C) Author

Explanation:

A person one who writes books, stories or articles is called as an author.

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Filed Under: English
Exam Prep: AIEEE , Bank Exams , CAT , GRE , TOEFL
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29 14688
Q:

Which is considered as oldest civilization of the world ?

A) Mesopotamian Civilization B) Harappan Civilization
C) Chinese Civilization D) Egyptain Civilization
 
Answer & Explanation Answer: A) Mesopotamian Civilization

Explanation:

Mesopotamian Civilization (4000 BC - 6th Cen. BC)

Egyptain Civilization (3400 BC - 1000 BC)

Harappan Civilization (2500 BC - 1750 BC)

Chinese Civilization (1765 BC - 250 BC)

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Filed Under: World History

66 14679
Q:

Who wrote a book describing the theory of economic drain of India during British rule

A) Late lajpat rai B) Mahatma Gandhi
C) Jawaharlal nehru D) Dadabhai naoroji
 
Answer & Explanation Answer: D) Dadabhai naoroji

Explanation:
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Filed Under: Indian Economy

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Q:

Financial management process deals with

A) Financing decisions B) Investments
C) Both A & B D) None of the above
 
Answer & Explanation Answer: A) Financing decisions

Explanation:

Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management.

 

Hence, it deals with Financial decisions.

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Filed Under: Finance
Exam Prep: AIEEE , Bank Exams , CAT
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Q:

Which film won the Oscar Awards 2017 for the best picture category?

 

A) La La Land   B) The Sales Man  
C) Manchester by the sea D) Moon Light
 
Answer & Explanation Answer: D) Moon Light

Explanation:
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Filed Under: Honours and Awards
Exam Prep: Bank Exams

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Q:

The unit MIPS is used to measure the speed of a___.

A) Disk drive B) Tape drive
C) Printer D) Processor
 
Answer & Explanation Answer: D) Processor

Explanation:

MIPS refers millions instruction per sec and is used to measure the speed of Processor.

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Filed Under: Computer
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37 14645
Q:

India is a Tropical country but has a Monsoonal climate because 

A) Its real extent is vast B) It is surrounded by the sea
C) The Himalayas provide the barrier effect D) Land and sea breeze create monsoons
 
Answer & Explanation Answer: C) The Himalayas provide the barrier effect

Explanation:

The whole of India, south of the Himalayas can be climatically treated as a tropical country as the Himalayas provide the barrier effect. 

 

Indian subcontinent is separated from the rest of Asia by the lofty Himalayan ranges which block the cold air masses moving southwards from Central Asia.

  

 As a result, during winters, the northern half of India is warmer by 3°C to 8°C than other areas located on same latitudes.

  

During summer, due to over the head position of the sun, the climate in the southern parts resemble equatorial dry climate.

 

The seasonal reversal of winds in Arabian Sea and Bay of Bengal give India a typical tropical monsoon climate.

 

So Indian climate, to be precise, is Tropical monsoon type (a distinct wet and dry climate) rather than just a tropical or half temperate climate.

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Filed Under: Indian Geography
Exam Prep: CAT , Bank Exams , AIEEE
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