Questions

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

It gets contaminated by lead

The blood of some invertebrate animals like the earthworm is red due to haemoglobin pigment, but the pigment is dissolved in the plasma. In vertebrates the same pigment is found in the red corpuscles and not in the plasma.

Vitamins are essential nutrients found in foods. They perform specific and vital functions in a variety of body systems, and are crucial for maintaining optimal health.

The two different types of vitamins are fat-soluble vitamins and water-soluble vitamins.

Fat-soluble vitamins :

 Vitamins A, D, E and K — dissolve in fat before they are absorbed in the bloodstream to carry out their functions. Excesses of these vitamins are stored in the liver, and are not needed every day in the diet.

Water-soluble vitamins :

Vitamins dissolve in water and are not stored by the body. Since they are eliminated in urine, we require a continuous daily supply in our diet. The water-soluble vitamins include the vitamin B-complex group and vitamin C.

Water-soluble vitamins are easily destroyed or washed out during food storage or preparation.