Questions

The Mula-Mutha is a river in India, formed by the confluence of the Mula and Mutha rivers in the city of Pune, which later meets the Bhima River, which itself later meets the Krishna River and finally emptying to the Bay of Bengal.

A Festival of India is being organized in the Netherlands from 26 January – 27 March 2017. The events will be held in the cities of The Hague, Amsterdam, Rotterdam/Maastricht, Utrecht, Eindhoven and Groningen.

All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not. Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives. Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales