Questions

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

Panambur is the site of seaport called Nav Mangalore port or New Mangalore Port. It is located to the north of the Gurupura river confluence with the Arabian Sea.

NETBIOS is a programming interface that allows I/O requests to be sent to and received from a remote computer and it hides the networking hardware from applications.

NETBEUI is NetBIOS extended user interface. A transport protocol designed by microsoft and IBM for the use on small subnets.

The one word substitute for To slap with a flat object is SWAT.