Questions

When you work at a call center you will come across irritated, angry, and abusive customers, you can say you will do that following to handle them:

-  Listen to them and empathize with their situation

-  Apologize and take ownership of the problem and give a solution

-  Approach them and ask for a reason for their displeasure

-  If they insist on talking to your manager, get him on line ASAP

- Follow up after giving the solution and ask for feedback

A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business. Marketing is very essential for the growth and continuity of business operations. It helps in creating new customers and retaining the existing ones to keep the business ongoing. Marketing focuses on all the elements of the marketing mix viz product, price, place and promotion while promotion focuses more on the customer- how to reach a product to its customers and how to sell it to them ultimately

The largest man made canal in the world is The Suez Canal. It is a sea-level waterway in Egypt, connecting the Mediterranean Sea to the Red Sea through the Isthmus of Suez.

• It was constructed by the Suez Canal Company between 1859 and 1869.

All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not. Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives. Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales