Questions

Increase in volume = Volume of the cube = (15 x 15 x 15) cm3.

\Rise in water level = volume/area = (15 x 15 x 15)/(20 x 15) cm = 11.25 cm.

Pen names have had a certain place of their own in the world of writing. Pen names are something which every writer comes across at some time in their careers.

Indian author to use a pen name Bhanu Simha is Rabindranath Tagore. He also has Gurudev, Kabiguru as his pen names.

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website