Questions

The each degree of latitude is equals to 111 kms approx (69 miles). As Earth is lightly ellipsoid in shape it changes at equator and poles from 110.5 kms to 111.7 kms respectively.

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Depending upon the increase or decrease in price rates, buyers may respond accordingly. Some buyers may assume that quality of the product may have reduced to to reduction in price or that the company may not be selling the product as per expectations. The other assumption that buyers may make is that prices may go down in the future and so may delay purchase. On the other hand increased price may lead to a decrease in demand as the product may be more costly for the consumers who may switch to another seller offering similar products at lower prices.

Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.